Summer School 2006
After Ivrea, Roma, Split and Timisoara the 5th Convivio Summer School came to Edinburgh, August 14th-25th.
The theme this year was: "Technology, Enjoying or Enduring it? Visions, Boundaries and Transformations in Extending or Replacing Human Capacities."
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Patrick Jordan interviewed on Design & Emotion.
Design & Emotion has a nice interview of Patrick Jordan, author of “Designing Pleasurable Products, An Introduction to the New Human Factors “, a book that ever since 2002 has introduced many designers to the nexus of design and emotion:
“The ‘Four Pleasures’ is a framework developed in the field of anthropology.
I thought that if we applied the framework to understanding people and what they wanted from products, it could provide some useful insights and help guide design, marketing and branding decisions as well as business strategy.
Tools like the Four Pleasures are there to help designers understand their user better and get insights into their lives in a structured way. I think that this is the advantage of most design tools – helping designers to structure their approach. However, in the end, the designer’s creativity, intuition and talent is still invaluable and no tools can ever replace that.
I think it is important for designers who are interested in this area to have enquiring minds. There is a lot that we can learn about people and design from other disciplines and other professions.
One thing I really enjoy about spending some time in universities is having the chance to learn from academic people and explore new areas. I don’t think all research needs to be of the solid academic variety though.
We can learn a lot just by trying to put ourselves into the user’s world and learning about their lives. That can mean being up to date with trends and popular culture, keeping abreast of what’s popular on TV and in the media, understanding why people like the things that they do and what that can tell us about their values and aspirations.“
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