Don Norman on simplicity.
In “Simplicity Is Highly Overrated” Don Norman stirs controversy by turning a critical eye onto the real value of simplicity:
“‘We want simplicity’ cry the people befuddled by all the features of their latest whatever. Do they really mean it? No.
Features win over simplicity, even when people realize that it is accompanied by more complexity.
You do it too, I bet. Haven’t you ever compared two products side by side, comparing the features of each, preferring the one that did more?
Why shame on you, you are behaving, well, behaving like a normal person.
Why do (companies) deliberately build things that confuse the people who use them?
Answer: Because the people want the features. Because simplicity is a myth whose time has past, if it ever existed.
Yes, we want simplicity, but we don’t want to give up any of those cool features.
Simplicity is highly overrated.“
This entry was posted on Tuesday, December 12th, 2006 at 11:00 pm and is filed under User Experience, Human Centered Design. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.


