Summer School 2006
After Ivrea, Roma, Split and Timisoara the 5th Convivio Summer School came to Edinburgh, August 14th-25th.
The theme this year was: "Technology, Enjoying or Enduring it? Visions, Boundaries and Transformations in Extending or Replacing Human Capacities."
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Experience Design. New Levels.
In “New Levels of Experience Design” PingMag’s Matt Sinclair interviews Liisa Puolakka, Nokia’s Head of Brand Visual and Sensorial Experiences.
“(In User Experience Design) I think the main thing is that rather than just designing an object you take a more holistic approach.
That means the design language and how it relates to other products; how does it feel to use, both rationally and emotionally.
When I started at Nokia there wasn’t really a discipline of trends analysis, certainly not lifestyle trends, so I worked with consumer research specialists to establish the process by which these trends could influence the work of designers.
Even today my work is still very much involved in understanding and recognising trends and the way people or societies are changing.
One of the important things is to realise the difference between ‘long-term’ societal trends and ‘short-term’ lifestyle trends, but also to understand that some short-term trends have the potential to cross into the mainstream of society, where they become much more influential.
The main thing is to start with an understanding of the user, the consumer, and the life they are living.
What’s important is a sensitivity to what’s going on, observational skills, and the creativity to distill those observations into stories, themes and product possibilities.“
This entry was posted on Tuesday, May 23rd, 2006 at 5:00 pm and is filed under User Research, User Experience. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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